Goooey Crispy Treats
Website Redesign
Explore the project
01 / THE THINKING
Behind
the work.
- CLIENT
- Sky Palmer, Team Goooey
- YEAR
- 2025
- WHAT WE DID
- UI/UX RedesignBrand Visual System RefinementFrontend Development (NextJS)Responsive OptimizationConversion Flow Strategy
Gooey is a playful, high-energy brand selling premium Rice Crispy Treats with bold flavors and a fun personality. The goal of this project was to design a visually engaging, conversion focused website that reflects the brand’s quirky tone while delivering a smooth shopping experience across desktop and mobile.
Where we started.
This project includes the Home Page, Product Listing Page, Product Purchase Flow, and Contact Page, all designed with a strong emphasis on usability, storytelling, and delight. • Create a fun, sticky, and memorable brand experience • Design a clear product discovery and purchase flow • Maintain strong visual consistency across desktop & mobile • Balance playful visuals with easy navigation and conversion
How we got there.
The design approach focused on combining bold colors, rounded shapes, playful illustrations, and expressive typography to match Gooey’s brand voice. The UI intentionally feels fun and energetic while keeping key actions (shop, buy, contact) extremely clear. The layout uses: Bright blue & yellow brand colors Drippy, gooey shapes to reinforce the product identity Large product visuals to trigger appetite appeal Clear CTAs to drive action
02 / IN DETAIL
The full
picture.
03 FRAMES
03 / THE OUTCOME
Made a
difference.
- 01
28% increase in product page engagement
- 02
Improved mobile usability and checkout clarity
- 03
Stronger brand consistency across all pages
- 04
Enhanced visual identity aligned with product personality
- 05
Optimized conversion-focused user journey
Zolarys completely transformed our digital presence. The new design captures our brand’s playful personality while making it incredibly easy for customers to shop.
Sky PalmerManager
Coffee & Co. – Premium Cafe Landing Experience
